Intellectual Property » Keyword Ad Trademark Suits Still Need “Something More,” Despite Recent Ruling

Keyword Ad Trademark Suits Still Need “Something More,” Despite Recent Ruling

October 20, 2014

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If a company purchases a competitor’s trademark so it can appear online when someone searches for the competitor, it sounds like a trademark infringement, but courts have generally held that more is required. On the face of it a recent decision in the New York courts seemed to buck that trend, but according to a blog on the Foley & Hoag site, it isn’t so. The infringement case was allowed to go forward, but a close examination of the decision reveals that there was more to the complaint than simple use of an “adword.”

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