Yelp Suing Companies Providing Positive Reviews
February 24, 2015
Two reputation management firms—firms that claim they can help companies being blasted by negative reviews on Yelp–—are now facing lawsuits from the crowdsource review website. Yelp alleges trademark violation, unfair competition, and breach of contract. One of the defendant firms, t Revleap, claims its software can outsmart Yelp’s algorithm and “proactively generate a large number of 4 and 5 star reviews from your customers in a way that makes them stick to the front page of Yelp.” Revleap’s use of spam messages offering prizes in exchange for good reviews are “using Yelp’s name to make a dollar by taking advantage of unsuspecting small businesses,” Yelp spokesman Vince Sollitto wrote in a blog post.
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