Intellectual Property » Can Taglines Be Protected?

Can Taglines Be Protected?

February 11, 2015

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In the past, the U.S. Patent and Trademark Office and the courts were reluctant to provide trademark protection to taglines and slogans, but that has changed over a period of decades, write attorneys Heather B. Repicky and Taylor M. Coon, in a legal update from the Nutter McClennen & Fish law firm. It is now settled that taglines or slogans can get the same protection as other trademarks, but not every effort at a tagline will qualify. The writers explain what the criteria are for one that will garner PTO acceptance.

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