Litigation » For This Mass Tort, A TV Ad Soliciting Plaintiffs Has Been Running Once Every 6 Minutes

For This Mass Tort, A TV Ad Soliciting Plaintiffs Has Been Running Once Every 6 Minutes

Retro illustration of people watching TV

More money was spent on ads soliciting clients for paraquat lawsuits than on ads for any other mass tort. More than 90,000 such ads were aired in 2021- one every six minutes – covering every U.S. media market. That’s according to a post from X Ante, which bills itself as the “leading source on advertising, marketing, and public awareness of mass tort litigation.” Estimated cost of the paraquat campaign has been more than $16 million, with sponsors including lead generating companies and more than 50 law firms.

More than 600 paraquat suits have been consolidated in federal court in Illinois, while another group has been consolidated in state court in California. The allegations are that exposure to the widely-used herbicide paraquat was a causal factor in injuries, primarily Parkinson’s Disease.

Number two on X Ante’s list of the top five subjects for mass tort TV advertising is Zantac ($12.4 million spent). Talcum powder is number five, at $6.3 million. This post includes a link to the most viewed of the paraquat ads, which was aired last year nearly 14,000 times.


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