Lawyers Use Clickbait Tactics To Sue Buzzfeed

Lawyers suing BuzzFeed for defamation used the unusual tactic of mimicking the news site’s now-infamous clickbait writing style to enliven a court filing. “Six ways BuzzFeed has misled the court (number two will amaze you) … and a picture of a kitten.” There was, indeed, a picture of a kitten attached in an exhibit. It belongs to Evan Fray-Witzer, Boston, one of several attorneys representing Russian technology executive Aleksej Gubarev, who is suing BuzzFeed for naming him in connection with the hacking of U.S. Democratic party leaders. BuzzFeed was not amused. “We’re surprised by the plaintiffs’ desire to make light of this matter, and we are confident in our motion to dismiss,” spokesman Matt Mittenthal told Law.com.