Lobbying Frenzy Before CCPA Rollout

By on September 13, 2019

September 13, 2019

The California Consumer Privacy Act goes into effect on Jan. 1, 2020. Until then it is subject to amendment and revision, and big tech is spending big money lobbying the state’s legislature, and promoting its agenda with tv ads in order to weaken some provisions. The CCPA creates four basic rights for consumers: a right to know what information covered companies have about them, a right to request that information be deleted, a right to opt out of the sale of that information, and a right to receive equal service and pricing from a business if a consumer chooses to exercise their CCPA rights. The Internet Association—a trade group for big technology companies, is trying to get surveillance-based advertising technology, which gathers up and spreads consumers’ personal data without their knowledge, exempted from the CCPA. The bill is likely to set the standard for legislation by other states, and the tech industry has already stopped two bills that would have added protections to it.

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Electronic Frontier Foundation

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