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Overlooked Business Strategy: Levity

iStock_workplace humor

May 15, 2014

Workplace humor is an underappreciated asset, according to Peter McGraw, professor at the University of Colorado at Boulder and director of the Humor Research Lab. “Of course I know that jokes, even good ones, can’t overcome a poor debt-to-income ratio or keep a company in compliance with Sarbanes-Oxley,” he says. “Humor, however, provides serious value to organizations when used by the right people at the right time.” There is evidence, according to McGraw, that humor may be a boon in sales and negotiations, that it can make a brand name stick in a customer’s mind and that it can increase worker creativity and ability to solve problems.

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