".Sucks" Has Extended Its Registration Period

Vox Populi, administrator of .sucks domain, has extended the “sunrise period” deadline for registration. There is speculation that a rush of interest precipitated the extension, says a post from Barnes & Thornburgh. The writers note there are two reasons why companies get interested in buying up a .sucks address, even though it’s relatively expensive at $2,000, with a yearly renewal fee of an additional 2K. The first reason is to buy and bury. The second is to take ownership of the domain as a way to “receive and curate criticism.” The sunrise period is a window during which a trademark owner can register its trademark in the domain for the premium price, before it goes on the open market for much less. The new deadline is June 19.