“.Sucks” Has Extended Its Registration Period

By on June 9, 2015

June 9, 2015

Vox Populi, administrator of .sucks domain, has extended the “sunrise period” deadline for registration. There is speculation that a rush of interest precipitated the extension, says a post from Barnes & Thornburgh. The writers note there are two reasons why companies get interested in buying up a .sucks address, even though it’s relatively expensive at $2,000, with a yearly renewal fee of an additional 2K. The first reason is to buy and bury. The second is to take ownership of the domain as a way to “receive and curate criticism.” The sunrise period is a window during which a trademark owner can register its trademark in the domain for the premium price, before it goes on the open market for much less. The new deadline is June 19.

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Barnes & Thornburg

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