Trademark Lunacy, Acronym Fever, Over Big Mac Brand

By on February 18, 2019

February 18, 2019

Hmm Daily notes that the Operations Department of the Cancellation Division of the European Union Intellectual Property Office (EUIPO) issued a ruling that, under the European Union Trade Mark Delegated Regulation (EUTMDR), it was canceling the registration held by McDonald’s International Property Company, Ltd. (McDonald’s) on the trademark “BIG MAC” for lack of documentation that a Big Mac had ever been sold. The blog opines that, “the magic of intellectual property disputes, though, is that the whole realm is so stupid and perverse, the existence of an obviously wrong decision doesn’t mean the losing side was in the right. The only thing rivaling the EUIPO decision for bad faith and blockheadedness was McDonald’s decision to get into a battle over “BIG MAC” in the first place, because it wanted to stop an Irish burger chain called Supermac’s from expanding.” McDonald’s has spent decades and many millions of dollars making sure that everyone on the planet knows the Big Mac brand, and has succeeded at this completely. Nevertheless, it decided to pretend otherwise, and gave the EUIPO an opportunity to do the same.
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Hmm Daily

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